Maate Story

Maate is an Indian babycare brand that brings high-quality, chemical-free products to nurture your baby. Our range of products, inspired by Ayurveda, is adapted to the modern-day environment and is consciously formulated using the best ingredients nature has to offer. It’s the optimal combination of traditions and precise formulation with a healthy dose of love & affection.

Maate Story

Maate is an Indian babycare brand that brings high-quality, chemical-free products to nurture your baby. Our range of products, inspired by Ayurveda, is adapted to the modern-day environment and is consciously formulated using the best ingredients nature has to offer. It’s the optimal combination of traditions and precise formulation with a healthy dose of love & affection.

Ethics & Values

Ethics & Values

Maate uses only the purest, natural ingredients because we believe in nurturing a toxin-free body and planet. The word ‘Maate’ in Sanskrit means Mother. It’s our tribute to you, dear mother, as you commence this beautiful journey. It’s also a salutation to Mother Earth from whom we all draw life and nourishment. What you put on your baby’s body should be as pure and authentic as what you put within his or her body. That’s why Maate offers an all-natural range created with love and care, incorporating the benefits of both timeless tradition and science.

Made in the Lap of Nature

Maate products are produced using modern techniques, inspired by ancient Ayurveda recipes. Extraction of herbs happens via manual processes, without any chemical intervention.
Our GMP certified facility is situated in a rustic, natural abode, far from industrial areas and city pollution.

MAATE Founders

Suresh Raina
(Indian International Cricketer)

Suresh Raina needs no introduction, on or off the field. A chief proponent behind Maate’s inception, Mr. Raina, well known as an all-rounder, brings an extraordinary sense of holistic purpose to the enterprise. A capable entrepreneurial leader, his vision for Maate is to make it an authoritative name in the premium Baby Care products segment.

Priyanka Raina
(Entrepreneur & Philanthropist)

Mrs. Priyanka Raina planted the seed for Maate’s beginnings, with her keen sensibility for every mother’s and baby’s needs. With her stance towards using all-natural ingredients and materials, Mrs. Raina sets Maate apart with her ambition for a truly ethical product. A former banker and engineer by profession, she is the key management driver, from paper to reality. Known for her diligence and industrious temperament, Mrs. Raina embraces a spirit of goodwill and social work laying a strong foundation for Maate’s business values.

Abhishek Kumar
(Co-founder Maate)

Abhishek Kumar looks after Marketing, Sales and Branding
at Maate. A management graduate with a Computer Science degree, Abhishek has an innate entrepreneurial flair.
He is a highly accomplished professional with 15+ years of corporate experience working for national and international insurance clients, and earlier the IT sector, in Asia and the USA. Along with his international and cross cultural experiences, Abhishek is known for his innovation, leadership and motivational skills. He has a passion for cooking and loves films.
True to Motherhood

Vivek Chaudhary
(Co-founder Maate)

Vivek Chaudhary handles Product Development, Procurement, Finance, Inventory Management and Imports, and Maate’s legal requirements. A Financial Planner turned business analyst at international IT companies like EON Hewitt, Computer Sciences Corporation and Dell Services, Vivek’s talent is in converting slow accounts into successful ones. His mantra for success is ‘Attitude takes us places’. He puts life skills and connecting with the world ahead
of academic qualifications. His beliefs reflect in all his day-to-day operations for Maate : that a profit-making business must embrace a steady, sophisticated, sustainable and long-lasting approach to growth.

Giving Back to Mother's

Maate works with the Gracia Raina Foundation (GRF) in its efforts to empower women, in and on the cusp of their reproductive phase, with platforms that enable them to make informed choices about their health. GRF follows a lifecycle approach to help women & young girls, through various cultural sensitive programs on adolescent health, maternal health, and gender sensitisation for a healthy & happy future for both mother & child.

Maternal Health & Reproductive Health

Gender Sensitisation

Adolescent Health