My entrepreneurial journey with Maate started way back in January
2017. As a mother, it was my desire to find genuine and authentic baby care
solutions for my baby daughter Gracia. Reviving ancient traditions for the
modern age is a core brand mission, so it became imperative to tie up with a
trusted manufacturer. We found one in the South of India, tucked away in a
temple city. This reputed Agro-pharmaceutical with fair and ethical practices
caters to leading pharma and cosmetic companies in India, Australia, France,
UK, USA and Ukraine. The first company in India to make certified organic
products, they are also the first to be certified by Ecocert France. They have
had proven success with the 80 products they developed for Kama Ayurveda.
Our way has been a slow discovery leading to the
choicest answers for babies. We rigorously tried and tested our customised formulations for
their efficacy, quality and safety for two years across multiple labs. We had a
test audience use our products and give feedback. It has taken three and a half
years to come up with six perfected products that are NABL certified. To wrap
it all up, the packaging for our product lines Comfort, Nourish and Cleanse
reflects our ethical values and belief in sustainable solutions, saying no to
toxic elements and affirming recycling.
Maate is more than a baby care brand. It is a
beautiful rendition of the complete bond of trust between mother and child.
Every product we create promises fulfilling and premium experiences, bringing a
mother closer to her baby. Today, our vision for an exclusive and
efficacious natural baby brand is well on its way to being realised.
We look forward to every new baby step.
Priyanka Chaudhary Raina
EXPLORE PRIYANKA’S FAVOURITES
My Baby Favorite Ritual
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