Pres Release - Maate

Celebrating the Doyenne: Priyanka Raina

Priyanka Raina is the Co-founder of Maate. She is an entrepreneur, and a humanitarian has been passionate about raising awareness and the uptake of maternal and child health. With her R&D and due diligence firmly in place, Priyanka has been the key driver in the formulation of a range of care products that are enriched with Natural Ayurveda-inspired herbs and plant-based ingredients

Priyanka Raina on Being a Mompreneur, the Changing Trends in the Baby Care Industry, and More

India is one of the biggest markets for baby care products, and the industry is expected to grow exponentially in the coming years. Maate, a brand by Priyanka and Suresh Raina, is a premium wellness baby care brand launched in 2019. Literally translated to ‘mother’ in Sanskrit, the brand was established to ensure the best in well being for your children.

Priyanka Raina talks about what it takes to build a sustainable brand

Celebrities are usually on the lookout for new business opportunities, and the beauty products market is a lucrative one in India. People are willing to spend money on products that they believe will be safe and effective for them. But Priyanka Raina, popular Indian cricketer Suresh Raina's wife chose the path less traveled and instead of becoming the face of a beauty brand or driving one, she launched a babycare brand.

Maate strengthens offline presence in 1500-2000 stores in Delhi

Maate, a consciously designed holistic baby wellness brand and the by-product of Priyanka Raina’s unique perspective on parenthood, have once again after three years, tied-up with various chain pharmacies, trade chemists, exclusive maternity hospitals, premium baby and grocery stores to strengthen its offline presence in Delhi, Gurgaon, Faridabad, Manesar, Noida, and Ghaziabad from September 15, 2022 onwards.

Priyanka and Suresh Raina’s ‘maate’ rolls out its first OOH campaign

Laqshya Media Group, the AOR agency of ‘maate’, executed its debut out-of-home brand campaign. Co-owned by Priyanka Raina and cricketer Suresh Raina, maate is a natural, vegan, and sustainable premium baby wellness brand.

Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign

Laqshya Media Group, the AOR agency of ‘maate’ executed the brand’s debut OOH campaign. Co-owned by Priyanka Raina and cricketer Suresh Raina, maate is a natural, vegan, and sustainable premium baby wellness brand.

Priyanka and Suresh Raina’s ‘maate’ rolls out its first out-of-home brand campaign

Laqshya Media Group, the AOR agency of ‘maate’, executed its debut out-of-home brand campaign. Co-owned by Priyanka Raina and cricketer Suresh Raina, maate is a natural, vegan, and sustainable premium baby wellness brand.

Priyanka and Suresh Raina’s ‘maate’ appoints Laqshya Media Group as its integrated marketing agency

The brand also recently forayed offline with the launch of its entire range of products across Delhi NCR.

Laqshya Media Group has won the integrated marketing mandate for ‘maate’, a premium babycare brand co-owned by Priyanka Raina and legendary cricketer Suresh Raina, in a multi-agency pitch.

Priyanka and Suresh Raina’s ‘maate’ entrusts integrated marketing mandate to Laqshya Media

Suresh Raina and Priyanka Raina, founders of maateLaqshya Media Group has won the integrated marketing mandate for a babycare brand co-owned by cricketer Suresh Raina and Priyanka Raina, in a multi-agency pitch

Laqshya Media Group bags Maate

Laqshya Media Group has won the integrated marketing mandate for Maate, a babycare brand co-owned by Suresh Raina and Priyanka Raina. The group will be handling 360-degree communication which includes OOH, TV, print, radio, digital, PR, live experiences.

Priyanka and Suresh Raina’s Maate unveils new branding for all baby products

Wellness brand Maate has introduced its new visual identity. For the company, the identity still carries the company’s essence despite undergoing a considerable alteration. Through constant research and innovation, Maate continues to bring the potency of herbs in an improved formulation. The brand’s new, playful and colourful avatar appeals to the child within.